Where do your blogging loyalties lie?
Poynter Online reports that LeMonde has set up a blogging community for their subscribers. This is a very bright move, and they clearly see some of the benefits I talked about in my last post (although...
View ArticleBlogging community predictions
The Big Blog Company picks up on Michael Gartenberg’s predictions for 2005 that more people will lose their jobs over their weblogs but more corporations will create official blogs. Jupiter Research’s...
View ArticleThe Flora campaign that just makes me wanna shout!
If ever there was a missed blogging opportunity, it has to be Flora’s current cringeworthy campaign for their cholesterol-lowering pro·activ range. For those lucky enough not to have seen it, the...
View ArticleFaux-blog haters, sharpen your pencils
What is it with the drinks industry and their ad agencies? Following Captain Morgan’s aborted voyage into the blogosphere, news comes from Marketing that Smirnoff have created “a dedicated blog-style...
View ArticleHill & Knowlton gets blogging
We officially announced our blogging community to all our 1500+ staff in 38 countries today (although Steve “bloodhound” Rubel already sniffed it out, thanks to this post). Every employee is being...
View ArticleBrand blogging in Asia
A couple of contrasting blogging stories from companies using blogging to create community around their brands in Asia. In Malaysia, Sunsilk is running a mini TV series to promote the brand to teens...
View ArticleTrackback to any web page
I expect there to be quite a bit of nervous shuffling when the world’s marketing directors see the latest Firefox extension from Google in action. Called Blogger Web Comments, its name is a little...
View ArticleApril Fools Day: Marketing Opportunity or Not?
We’re always asking brands to be more human, so what better way for them to do this than play an April Fool on us? I saw a story this morning, which I assume originated from BMW, for a new model with...
View ArticleCook’s Hierarchy of Social Media Backlash Motives
I’ve been thinking a lot about social media backlash lately – when companies find themselves on the receiving end of a social media kicking. I recently asked some colleagues for examples and got a...
View ArticleFive steps to a successful corporate Twitter presence
As Twitter gathers pace, we are seeing more use of the micro-blogging community by companies and brands. There’s absolutely nothing wrong with that, but like blogging that went before they will come...
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